1. Discovery Phase:

   • We initiated the project with a thorough discovery phase. This allowed us to gain a clear understanding of end users’ requirements and prioritize essential features. By focusing on crucial functionality, we significantly reduced the time to market.

2. API Integration:

   • To ensure seamless interaction with all necessary social media channels, we seamlessly integrated official APIs from Facebook, Instagram, LinkedIn, and Twitter. This unified approach streamlined user experience and management.

3. AWS Services for Scalability:

   • Leveraging Amazon Web Services (AWS), we ensured flawless platform management and scalability. The flexibility of AWS allowed us to adapt as the platform expanded.

4. Streamlined Content Approval:

   • We implemented an efficient content approval process. Users can now submit ready-made publications directly to managers or clients for comments and approval, simplifying workflows.

5. Canva API Integration:

   • By integrating with Canva, we simplified visual creation. Platform users can upload and edit custom designs seamlessly through the internal editor.

6. Data Security Focus:

   • Given the marketing tool’s access to sensitive information from corporate social media accounts, data security was paramount. Our solution prioritized robust security measures.

In the accompanying diagram, you’ll see how our technology-driven approach addressed our client’s business needs effectively.